The brief from our partner agency Adesso was to develop a fake brand, a customer-facing campaign, and use alot of AI doing it. We were hooked from the go. The client the campaign would be in service of was actually DataStax, who has a powerful real-time AI platform and the starting point of the idea was FOMO. As in, if you’re a CEO who misses out on the DataStax real-time AI wave, it’s time to get another job.

The creative conceit will follow (see below) but we started of with develping two branding systems to pitch the client. They had to be believable enough but not so much to lose the cringe. From there we developed all manner of digital and social ads, OOH placements, and a website to tie it all together. Pretty. Pretty. Good.
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