What’s a more iconic name in music than Fender? With a legendary history of making guitars, and a brand that requires perfection in each and every pixel, we needed to build a creative model to support their performance marketing needs. Starting with eCommerce and extending into Fender Play (their online learning platform) we created a retainer relationship to ensure we have the right priorities tackled every month. 

With an Agile Sprint approach, each phase started off aligning with our media team to establish priorities, work with the client for briefs based on those needs, and then managed our cadence of pitching ideas and executing at the highest level. Digital banners and paid social were the most effective mix, and our team of mad-talented Motion Designers delivered to the tune of steady ROAS growth over the last 4-years.