Let’s help audiences love what they watch with IMDb. We immersed our inner movie and TV geeks to help the IMDb team meet some pretty audacious goals. We went straight into a modified Design Thinking approach I developed to dig deep into the midset of what viewers are truly interested in for a creative strategy. We supported a wide range of video and audio ads, digital banners, and a whole bunch of other owned platforms across the Amazon ecosystem. 

Developing dozens of variations for each segment combining different use cases, photography selects, and messages, we went deep with the media team to run with a quarterly cadence. Most fun? Possibly the idea that we designed wakescreens seen in many millions of homes across the world. Oh, and we surpased every OKR and KPI from awareness to digital performance to site traffic. So there was that.