Making a great museum experience Hella Oakland was the rallying cry from the go. As we kicked off working with the Oakland Museum of California for a complete Experience Design re-do, we set on a path to ensure the site tells the story about how integral the museum is for the community.

I led the project from initial Stakeholder visioning and interviews, through core User Experience and Research, and on through Visual Design collaborating with the internal brand team to ensure it was all the museum stood for.
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