Because waaaaaay too much work, care, and collaboration across a company goes into re-crafting the product experience to deliver on a brand promise. Some notable examples are below. Projects I’ve driven across silos, with executives, stakeholders, and users. Setting strategy, leading the process, directing visual and verbal voice, guiding and mentoring, shaping based on needs of our users, and often times jumping in just to help get epic sh*t done.
How do we tell the story of Zipcar and where it fits into this increasingly competitive and demanding world of urban mobility? Start with the Value Prop, unified set of personas, and how the brand is experienced through every touchpoint. Then get to the real work...
THE OPPORTUNITY - APP REBOOT
THE OPPORTUNITY - CITY-LIVING SURVEY ANIMATED INFOGRAPHIC