When you get a chance to work on the X Games, and you’re a snowboarder who also grew up racing BMX, there’s nothing better. Our opportunity was to take the event identity and brand ethos the internal team built and use our motion chops to make it unskippable.
Starting from motion designs on the opening logo, we crafted a dozen different video variations (including broadcast), TikTok matchcuts, Poll Ads, Disruptor concepts and an OOH Digital Truck. In fact, the results brought in 117% of the goal we set. And damn was this a fun one!
Role: Creative Direction, Art Direction
Collaborators: Michael Monsef, Thomas Suglia, Renn Bauhan, Lauren Sullivan