Ahhhhhhh such fond memories of my formative years...
Before I started doing (almost) all digital, all the time, there was this mythical thing called print. Everything from concepting to model selection and on through production. But also there was TV, and that was fun too. Especially when we would shoot both at the same time and capture the magic of the moment, which is what I’ve always felt is the real power of lifestyle advertising.
HP CERTIFIED PROFESSIONALS
Kinda compelling in that: 1. It was a new positioning for the Services Group (which has the potential to make alot of money for the company), and 2. I developed these with the specific goal to test format and messages to prior to full launch. Can you guess which won?
EXPERIENTIAL ALL THE WAY. BROUGHT TO YOU BY BLACKBERRY (AND ME WITH A BUNCH OF COHORTS)
Experiential all the way because, it’s live. With mad promo all around. And people tend to really dig these things.
SUBWAY FRANCHISE KIT
Internal branding efforts pre-Jared. With Jon Lovitz. Thank goodness.
BLACKBERRY LAUNCH EVENT
Digital touchscreens all around the swanky party I also designed along with my really awesome crew of partners-in-crime to bring it to life.
IBM ENVIRONMENTAL DESIGN
Another REALLLLLY big tech company and global agency creative leadership (and strategy work with some executives who were/are still a bit of a big deal) to add to the resume. Also have a nice collection of event and experiential marketing guidelines we created which I’d be happy to show you in person.
MORE TO COME...