CV

// Brought together a fully-stacked Creative group including User Experience, Content, and Design. From product strategy through design and build of enviable experiences for technology, healthcare, sports and entertainment, government, and consumer-focused clients. 

Head of Global Brand and Creative ZIPCAR

// Developed an almost full-service internal agency in every channel (some kudos here: zipcar awards).
// Already done with re-imagining of the brand visual system, traffic and workflow processes, and value proposition for the company.
// On to expanding our work in UX/I and how our product serves our members and makes them happy with every touchpoint.
// Worked with a great team of smart, funny, and passionate Zipsters... it's a fun ride!

Senior Director, Corporate Branding and Creative  CA TECHNOLOGIES

// I led the team responsible for our brand, including agency partners, as well as an internal creative team developing all manner of awesome traditional and digital communications. On the branding side I am the lead with our partner agencies and work with them on an almost-daily basis to do great work that pushes the brand at every opportunity.
// We developed over 1200 projects annually that included:
. Brand evolution and guidelines
. Corporate marketing campaigns
. Demand generation advertising
. Digital in all forms (web, social, email, video)
. UX/I of marketing efforts, and guidance on product design

Global Creative Director TALEO

// As the head of the in-house team for this leading SaaS software company specializing in talent management, I directed the global brand marketing and creative development efforts. This involved bringing together the different departments (product marketing, demand generation, communications, etc.), working within a publicly-traded organization (annual report, investor relations, etc.), and possibly the most important...support of the executive teams.
// Our work focused on the internal and external marketing efforts across the full range of integrated channels, both digital and traditional. We rolled out a brand refresh and launch activities, update to product UI, new site design/development, annual reports, and new campaign efforts in support of a new product launch.
// Another notable effort includes work on a inter-departmental team to develop our social marketing strategy, and then executing creatively across the channel. I have also lead the launch identity and creative, promotions, UX and site designs for our new user community, the Talent Grid.

Director of Program Strategy and Experience Design GEORGE P. JOHNSON EXPERIENCE MARKETING

// Directed experiential work in branded environments, interactive, motion design and video on multiple accounts. Built interactive team of internal and external resources while supervising a direct-report team of 16 including graphic and experience designers, developers, writers and messaging specialists.
// Served as worldwide branding and integration lead for the IBM account, overseeing agency teams in the Americas, Asia-Pacific, and Europe in campaign development. Worked directly with corporate, Ogilvy&Mather, Wunderman and other agency partners to develop and launch worldwide integrated campaigns.
// Led new business and work teams through entire process including strategy, ideation, experience design, and development/delivery of user-centric brand experiences. Also worked directly on positioning and marketing of the agency itself as we continually evolved our capabilities and how we tell that story. Responsible for approximately $35-million in new business wins and new work, and another $15-million in organic expansion.
Accounts: Cisco Systems, Citrix, IBM, Research In Motion/BlackBerry, Nissan, Toyota

Digital Creative Director JACK MORTON WORLDWIDE