My name is Pat and I just like doing cool sh*t.
I am a Creative Director and strategy guy. And beyond writing for ads and creative platforms, this “art director” by trade isn’t afraid to do a little cross-dressing. Nor am I shy about digging in with some copy. I have bunches of expertise right where lifestyle and technology converge in both B2C and B2B. I've worked in advertising, branding, and every manner of design, plus cred leading worldwide integrated brands and global agency creative management...it seems to have worked out.
B R A N D S
I’ve had the good fortune to work with some of the more impressive names one could casually drop in conversation: AT&T, CA Technologies, Circuit City, Cisco, Citizen’s Bank, Citrix, Eli Lilly, Fidelity, Genzyme, HP, IBM, Indian Motorcycle, Morgan Stanley, Nautica, Reebok, RIM/BlackBerry, RingCentral, Sepracor (Lunesta), Subway, T-Mobile, Toyota, Wrangler, and Zipcar.
E X P E R I E N C E A R E A S
Brand Value Proposition and Leadership
Visual and Verbal Voice Development
Scalable Brand Assets and Guidelines
Advertising – print, digital, broadcast
Marketing and Sales Support
Data-optimized Digital Campaigns
Social Media Strategy and Execution
Content Strategy and Creation
Experiential Events and Campaigns
Product and App UX/I
Web Design (including HTML/CSS/Flash)
Video Editing and Motion Graphics
( I N ) T A N G I B L E S
Leadership of global creative teams
Mentoring and developing creatives
Collaboration across teams
Leading innovation through Design Thinking
Facilitating brainstorming sessions
Product development and alignment
Executive presentations and coaching
D O W N L O A D B O O K >
Vice President of Creative
// Leader of a fully-stacked Creative group including User Experience, Content, and Design. From product strategy through design and build of enviable experiences for technology, healthcare, sports and entertainment, government, and consumer-focused clients.
Director of Global Brand and Creative
// Leading an almost full-service internal agency in every channel (some kudos here: zipcar awards).
// Already done with re-imagining of the brand visual system, traffic and workflow processes, and value proposition for the company.
// On to expanding our work in UX/I and how our product serves our members and makes them happy with every touchpoint.
// Worked with a great team of smart, funny, and passionate Zipsters... it's a fun ride!
Senior Director, Corporate Branding and Creative
// I led the team responsible for our brand, including agency partners, as well as an internal creative team developing all manner of awesome traditional and digital communications. On the branding side I am the lead with our partner agencies and work with them on an almost-daily basis to do great work that pushes the brand at every opportunity.
// We work across:
. brand evolution and guidelines
. corporate marketing campaigns
. demand generation efforts
. digital in all forms (web, social, email, video)
. UX/I of marketing efforts, and guidance on product design
Global Creative Director
// As the head of the in-house team for this leading SaaS software company specializing in talent management, I directed the global brand marketing and creative development efforts. This involved bringing together the different departments (product marketing, demand generation, communications, etc.), working within a publicly-traded organization (annual report, investor relations, etc.), and possibly the most important...support of the executive teams.
// Our work focused on the internal and external marketing efforts across the full range of integrated channels, both digital and traditional. We rolled out a brand refresh and launch activities, update to product UI, new site design/development, annual reports, and new campaign efforts in support of a new product launch.
// Another notable effort includes work on a inter-departmental team to develop our social marketing strategy, and then executing creatively across the channel. I have also lead the launch identity and creative, promotions, UX and site designs for our new user community, the Talent Grid.
Continuing Education Faculty
RHODE ISLAND SCHOOL OF DESIGN (RISD)
// Taught various courses in certificate programs including Advertising Campaigns, Brand Development, Design Studio, and Interaction Design.
Director of Program Strategy and Experience Design
GEORGE P. JOHNSON EXPERIENCE MARKETING
// Directed experiential work in branded environments, interactive, motion design and video on multiple accounts. Built interactive team of internal and external resources while supervising a direct-report team of 16 including graphic and experience designers, developers, writers and messaging specialists.
// Served as worldwide branding and integration lead for the IBM account, overseeing agency teams in the Americas, Asia-Pacific, and Europe in campaign development. Worked directly with corporate, Ogilvy&Mather, Wunderman and other agency partners to develop and launch worldwide integrated campaigns.
// Led new business and work teams through entire process including strategy, ideation, experience design, and development/delivery of user-centric brand experiences. Also worked directly on positioning and marketing of the agency itself as we continually evolved our capabilities and how we tell that story. Responsible for approximately $35-million in new business wins and new work, and another $15-million in organic expansion.
Accounts: Cisco Systems, Citrix, IBM, Research In Motion/BlackBerry, Nissan, Toyota
Digital Creative Director
JACK MORTON WORLDWIDE
Accounts: Circuit City, Citizen’s Bank, Hewlett-Packard, Lunesta, Subway
TOTH BRAND IMAGING // Designed advertising and branding campaigns developing interactive, in-store, motion graphics, and print creative. Created pitch and brand books for campaign initiatives as well as non-traditional tactics for lifestyle marketing. Created agency’s first in-house interactive work which included banner advertising, campaign microsites, and corporate sites.
Accounts: Indian Motorcycle, Mossimo, Nautica, Reunion, Unionbay, Wrangler
E D U C A T I O N
Hyper Island, Master Class
Master of Arts, Publications and Media Design
University of Baltimore
Bachelor of Arts, Advertising
C O N T A C T
runarnoldrun @ me.com